The beginning of the legendary brand now takes in the 2008 when businessman Rene Kaerskov, traveled the measureless areas of the Arctic. Extremely simple beauty of the Arctic expanses, that sometimes borders with austerity charmed him. Enjoying the infinite of the Arctic space, Rene Kaerskov hit on the idea to transfer the royalty of the Arctic in the concept of unique watches. During the discussion with business partners, he introduced required theses of working-out and found the main development vector of the future brand. To his mind, the main feature of the design must be simple and aesthetically pleasing shape. It must be elegant design that most closely matches the classic well-established norms and transmitting the cold breath of the Arctic expanses.

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure.

Tissot, founded mid-nineteenth century in a small town in Le Locle, one of the cradles of Swiss watchmaking, has a rich and fascinating history. On July 1st, 1853, Charles-Félicien Tissot, fitter of gold cases, founded the comptoir Ch. Félicien Tissot & Fils, with his son Charles-Emile Tissot, a watchmaker. At that time, Tissot works as a comptoir d’établissage, which consists of a network of independent workers who are highly specialised and who produce the different watch parts at home, that are further assembled and sold at the comptoir. Back then, Tissot timepieces are pocket watches, luxurious pendant watches or complication watches, destined mainly for the United States, which is the first market. Then, Russia becomes the main outlet of the brand. At the end of 1917, the limited company Chs. Tissot & Fils SA is created and becomes a manufacture with the introduction of movement-blanks production, which it will remain for decades. Before long, the company strengthens its presence worldwide. In 1930, Tissot and Omega merge to form the first Swiss watchmaking association, the SSIH (Société Suisse pour l’Industrie Horlogère). By the 1970s the Swiss watchmaking industries is seriously affected by the crisis, which arose from the arrival of the quartz. In 1983, Nicolas G. Hayek who is mandated to audit the watchmaking sector, recommends the merger of the main groups of watchmakers at the time: the SSIH (mainly Tissot and Omega) and ASUAG (holding regrouping the manufacturers of movement and component blanks). The group called SMH (Swiss Corporation for Microelectronics and Watchmaking Industries Ltd.) becomes The Swatch Group in 1998. From 1996, the management of Tissot is entrusted to François Thiébaud.

Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under his signature Michael Kors Collection and MICHAEL Michael Kors labels. These products include accessories, footwear, watches, jewelry, men’s and women’s ready-to-wear, eyewear and a full line of fragrance products. Michael Kors stores are operated, either directly or through licensing partners, in some of the most prestigious cities in the world, including New York, Beverly Hills, Chicago, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo, Hong Kong, Shanghai and Rio de Janeiro.

The watch factory was established in 1888 in Grenchen, Switzerland. Reliability, precision, innovation — its founding principles, were chosen by the Kurth Brothers to rapidly guide the Swiss company to an important place in the international watchmaking world.

In this third millennium, Certina maintains its ambitious trajectory by deepening its commitment to international motorsport, and the strong creative dynamic continues through inspired collections well received by the public. At Certina, the past and present share common denominators, of uncompromising excellence and clever audacity. Since its inception, the brand has been synonymous with technological innovation and the use of the finest components and materials: titanium, 316L stainless steel, aluminium, sapphire crystal and world-famous Swiss Made ETA movements. These include the new, highly accurate PrecidriveTM movement, with +/- 10 sec./year, and the Powermatic 80 with up to 80 h. of power reserve. As leader in the sport watch segment between CHF 300.- and CHF 2,000.-, Certina has always championed the best quality at an affordable price. Today, Certina products cover a wide range of styles, from extreme sport to elegant, sport-classic timepieces.

From the outset, the brand showed a keen interest in sports. The introduction of its “Double Security” DS Concept in 1959 raised water and shock-resistance to new levels. Tested during a number of extreme international expeditions, Certina DS timepieces successfully withstood extremely challenging conditions. Through the decades, the brand has shown great dynamism and linked its name to those of legendary champions such as Muhammad Ali, Mike Doohan, Alex Crivillé, Colin McRae, Petter Solberg, Sete Gibernau, Timo Glock, Thomas Lüthi and Robert Kubica.

Since 2013, Certina has been Official Partner and Timekeeper of the FIA World Rally Championship (WRC) and in 2015, extended its involvement in rally racing by becoming Official Partner of the highly-successful Citroën Total Abu Dhabi Rally Team. Certina’s connection with motorsport is an ideal one: in watchmaking as in motor racing, passion must be relentless and uncompromising, and cutting-edge technology, innovation and precision are essential to reaching the very best results. Since 2011, the company has also been a partner of the affable Norwegian star and most-successful biathlete in sporting history, Ole Einar Bjørndalen, whose endurance and precision are by now legendary. Qualities that once again are a perfect match for Certina’s core brand values.

In 2013 – to mark its 125th Anniversary, Certina updated its corporate identity, to a new noble green that represents freshness, luck and success. With the addition of the turtle symbol and “DS” acronym to the logo, Certina’s established symbols of quality are now directly visible in its corporate identity.

The main feature of the brand Jacques Lemans, until nowadays, has been a reasonable price policy, in which the products are not devoid of refinement and luxury. Jacques Lemans is a person who was able to rise a simple hobby of the Swiss family to the new level and compete with the prominent manufacturers of luxury watches. Lehman was a fan of the car racing marathons, where hardiness and quality of engineering work was valued. Moreover, his passion allocated the main criteria of the authority of the whole production: the reliability of materials and tools combined with expensive elegant design.

Bell & Ross has always been passionate about military history and values. To go even further in its quest for excellence, Bell & Ross has made aviation, especially aeronautical instruments, a main source of inspiration. Many of its present collections pay tribute to the timekeepers that the military have used throughout history on land, sea or in the air, including First World War pocket watches, Second World War flight instruments with special functions and 1960s instrument panels. Sharing the army’s values of performance and excellence, Bell & Ross regularly supports elite units by designing watches that perform particular functions or celebrate special occasions.

Diesel S.p.A. (Diesel), one of the most popular brands of fashion jewelry and clothes in Italy, was foundedby Renzo Rosso in the late 1970s, together with Adriano Goldshmidom. The conception of the brand was economical, simple, stylish and reliable. The brand name Diesel had economic background. It symbolized a massive transition of European society to diesel due to the difficulties in oil supply.

Calvin Klein - is an immortalized elegance. The brand name is directly connected to the name of the legendary American and founder of the company Calvin Klein - Calvin Klein. The legendary designer was born in November 19, 1942, at the heart of the United States - in New York. The world of fashion interested him early enough that was an incitement for future action.

From day one, Rado has turned visions into concrete realities. Pushing the boundaries of material technology and continually introducing the unexpected to Swiss watchmaking, Rado has literally gone from strength to strength. In the words of the company’s founder, “If we can imagine it, we can make it. And if we can make it, we will.” Rado always has and always will stretch the limits of mind and matter to produce unique timepieces.

The history of the early years that formed Mr. Armani and led him to start the company that bears his name. He was born in the northern Italian town of Piacenza, where he was raised with older brother Sergio and younger sister Rosanna by his mother Maria Raimondi and father Ugo Armani.

Frédérique Constant was established in its current form in 1988. Aletta Bax and Peter Stas launched their first collection in 1992, comprising six models fitted with Swiss movements and assembled by a watchmaker in Geneva. Frédérique Constant is involved in all the stages of watch production, from initial design to final assembly. Watches manufactured under its trademark are either designed by Frédérique Constant or by independent designers contracted for a specific series of models. Strong emphasis is placed on watch design to keep abreast of trends and customer preferences. Frédérique Constant uses cutting-edge computer software, principally computer aided design software, to assist in the watch design and development process.

Using vast experience in the design of computers, the brothers decided not to restrict future product in standard set of functions. Their idea was that, in order to maximize the interest of a potential buyer with the presence of features that are not available in analogue devices from other manufacturers. Watches with built-in calendar developed to 1974 inclusive. At the presentation in Tokyo, in 1974, the product was named Casiotron and collected more than positive reviews from various critics. It was also noting that developing a product was brothers not only took care of its functionality, but also paid special attention to the appearance of products, that would best meet the needs of the time. Success with digital clock inspired brothers to create another innovative product, so widespread nowadays. The first digital piano Casiotron, was released in 1980. G-Shock watches were presented as a shock-resistant product. From the statement of the characteristics indicated that the watch could withstand a fall from a height of 10 meters withstand a pressure of 10 barrels, and operated continuously on a single battery charge for 10 years. The case of the watch, was immersed in a protective shell that could withstand all common household causes of breakdowns. Truly revolutionary development was a clock weighted 12 grams with a thickness of 3.9 mm. Watches were called Casio Pela enjoyed enormous popularity in the domestic market and far beyond Japan. Watch received not only unique at the time characteristics, but also fine original design. It is believed that it was the first watch in the world, in which case and strap form one unit.

Candino brand history began back in 1947, when Adolf Flury- Hugom based a small watch shop in the outbuilding of his house. The extraordinary commitment and desire to bring their innovative ideas to life, allowed to reach phenomenal success already in the early stages of production. The future name of the company, a pure word of Latin origin –Candidu. So Adolf Flury-Hug made an effort for his company to bring to life the bright ideas, that had such qualities as clarity of lines, and maximal aesthetic matching shape and overall design.

Since its establishment and until today, the Longines is the Swiss watchmaker, which is known by its quality and the «Winged time» symbol. The watch glass with the wings embodies not only the speed and the faith in the future, but also the accuracy of the ideal mechanism. The enterprise was maybe one of the first in the world which has faced with the counterfeit problem when the logo was associated with the reliability and the perfection of the product. Nonetheless, the love of quality has triumphed and today the brand belongs to the Swatch Group S.A.. Longines brings joy to the whole world of the best chronometers, as of personal character, as well as for the international competitions in the noble sport in all of its aspects (from riding and shooting to alpine sport and artistic gymnastics).