Brand history RADO
From day one, Rado has turned visions into concrete realities. Pushing the boundaries of material technology and continually introducing the unexpected to Swiss watchmaking, Rado has literally gone from strength to strength. In the words of the company’s founder, “If we can imagine it, we can make it. And if we can make it, we will.” Rado always has and always will stretch the limits of mind and matter to produce unique timepieces.
All Rado watches are a fusion of technology, practicality, and design.
The first impressive results of this successful combination were presented in 1962 with the Rado Original DiaStar, the world’s first scratch-resistant watch. In the 1980s, the Rado pioneering spirit led to the use of high-tech ceramic in watchmaking. Previously used in spacecraft heat shields and racing cars, it was a significant milestone. Rado also developed the ability to colour this resilient material and to mould it by injection, paving the way for even more innovative designs. And in 2002 the world’s hardest watch was unveiled. The Rado V10K, made using high-tech diamond has a hardness of 10,000 on the Vickers Scale.
Today, the seamless union of technology, practicality and design continues to be fuelled by courage and commitment to creating watches that stand the test of time. Rooted in a heritage of proven performance, Rado has its eye clearly focused on the future. Rado gains its momentum from the power of research and innovation, audacity and intuition. Nothing gets in the way of Rado’s mission to discover, invent and innovate. The result is always extraordinary watch designs.
The fi rst Rado watch made using brown high-tech ceramic.
TOUCH DUAL TIMER
The fi rst high-tech ceramic touchwatch with two time zones.
The HyperChrome Ceramic Touch
Dual Timer was also the fi rst Rado
watch made using cool grey high-tech
RADO ESENZA CERAMIC TOUCH
The fi rst high-tech ceramic watch touse touch technology.
Crownless, the watch is set using touch alone.
The complex monobloc case of thisRado model represents a breakthrough
in technology as well as a step forward
in design. Lightweight, extremely
comfortable and eye-catching, it is
the ultimate everyday all occasion
RADO TRUE THINLINE
Rado’s thinnest ceramic watch, witha thickness of less than 5mm for the
quartz models. The fi rst watch with
a ceramic monobloc case, the ultraslim
quartz movement is less than a
millimetre thick. The entire structure of
the watch was redesigned in order to
reduce its size.
The fi rst watch in Ceramos™, a titanium
carbide-based composite. This
injectable material paved the way for
unprecedented designs and taut lines.
Designed by Jasper Morrison. The
case of the r5.5 features the fi rst
ever use of bracelet attachments with
The fi rst series-produced watch
made using high-tech diamond to
achieve a hardness of 10,000
Vickers. A synthetic layer of nanocrystalline
diamond coats the world’s hardest watch.
The fi rst watch in plasma high-techceramic. White ceramic is transformed
through the plasma carburising process.
The ceramic takes on a unique
warm metallic shine – without the use
The fi rst Rado watch to be made usinga titanium carbide based composite.
The fi rst Rado watch made usingwhite high-tech ceramic.
The fi rst watch to be made usingblack high-tech ceramic for the
case. The bracelet and case form a
single unit. A design icon.
The fi rst Rado watch to use hightechceramic. The curved, edge-toedge
metallised sapphire crystal is
affi xed invisibly.
RADO DIASTAR 1(THE ORIGINAL)
The fi rst scratch-resistant watch.A revolution in watchmaking history.
Tungsten carbide (hardmetal) case and
RADO GOLDEN HORSE
Presentation of the fi rst watch collectionunder the Rado brand name.
SCHLUP & CO IS FOUNDED
Schlup & Co. clockwork factory wasfounded in Lengnau