Brend history Tissot

Fabrique Tissot chemin des Tourelles gravure


Tissot, founded mid-nineteenth century in a small town in Le Locle, one of the cradles of Swiss watchmaking, has a rich and fascinating history.

On July 1st, 1853, Charles-Félicien Tissot, fitter of gold cases, founded the comptoir Ch. Félicien Tissot & Fils, with his son Charles-Emile Tissot, a watchmaker. At that time, Tissot works as a comptoir d’établissage, which consists of a network of independent workers who are highly specialised and who produce the different watch parts at home, that are further assembled and sold at the comptoir. Back then, Tissot timepieces are pocket watches, luxurious pendant watches or complication watches, destined mainly for the United States, which is the first market. Then, Russia becomes the main outlet of the brand.

At the end of 1917, the limited company Chs. Tissot & Fils SA is created and becomes a manufacture with the introduction of movement-blanks production, which it will remain for decades. Before long, the company strengthens its presence worldwide.

In 1930, Tissot and Omega merge to form the first Swiss watchmaking association, the SSIH (Société Suisse pour l’Industrie Horlogère).

By the 1970s the Swiss watchmaking industries is seriously affected by the crisis, which arose from the arrival of the quartz. In 1983, Nicolas G. Hayek who is mandated to audit the watchmaking sector, recommends the merger of the main groups of watchmakers at the time: the SSIH (mainly Tissot and Omega) and ASUAG (holding regrouping the manufacturers of movement and component blanks). The group called SMH (Swiss Corporation for Microelectronics and Watchmaking Industries Ltd.) becomes The Swatch Group in 1998. From 1996, the management of Tissot is entrusted to François Thiébaud.

Tissot created some very innovative models:

1930: TISSOT ANTIMAGNÉTIQUE, the world's first non-magnetic wristwatch.

1951: TISSOT NAVIGATOR, the world's first self-winding wristwatch with 24 time zones displayed without manipulation.

1965: TISSOT PR 516: Particularly Robust (PR) with world's first registered bracelet with holes.

1971: TISSOT ASTROLON, the world’s first plastic mechanical watch. It brings a new solution to the recurring problem of oil, as it is equipped with the “Sytal” system (Tissot auto-lubrication system).

1985: TISSOT ROCKWATCH, the world's first wristwatch with a case made of natural stone (granite and other stones).

1986: TISSOT TWOTIMER, the world's first wristwatch with analogue and digital time and seven functions operated via a single crown.

1989: TISSOT WOODWATCH, with a case made of wood.

1999: TISSOT T-TOUCH, the world's first Swiss tactile watch with new instrumental functions (compass, altimeter, barometer, temperature…).

2014: TISSOT T-TOUCH SOLAR, the world's first tactile watch powered by solar energy.



It's the Swissness at the very heart of Tissot that makes the brand such a distinguished one. The + in the Tissot logo is the same as the Swiss flag, symbolising the quality and the reliability that watchmakers have proudly demonstrated since 1853. The innovative brand remains in its home in Le Locle in the Swiss Jura Mountains, keeping its Swiss identity at its core. Tissot watches are authentic and accessible, using special materials, advanced functionality and meticulous design detail to create pieces that are both precise and stylish. The high calibre of the brand has been repeatedly recognised, as in its illustrious history Tissot has been named Official Timekeeper and Partner of the NBA, MotoGPTM, FIM World Superbike, FIBA, AFL, RBS 6 Nations Rugby and the World Championships of cycling, fencing and ice hockey. Tissot, which sells its timepieces in more than 160 countries round the world, is a member of the Swatch Group, the world's largest watch producer and distributor of Swiss watches. As it continues to create pioneering creations, Tissot stands by its signature, "Innovators by Tradition."