Brand history



The watch brand Certina is the embodiment of absolute reliability and elegance. Moreover, it corresponds to the classical Swiss standards of quality. The company was started in 1888, when Kurt brothers had found a small workshop «Kurt Freres». Production credo of Adolf and Alfred Kurt brothers meets the high demands on the quality of their products. Afterwards, the name of the company was changed twice (in 1906 and 1938). Nevertheless, the final version “Certina” originates from the Latin «certus», which stands for "reliability".
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